6 Tips for Advertising Rental Property on Social Media
When it comes to finding tenants for your property online, social media can come in handy. Here are tips for advertising rental property on social media.
Keyword(s): advertising rental property
Over 86 million people use a mobile device to locate local business information and about 3.6 billion are using social media in 2020. If you’re a landlord and not taking advantage of advertising rental property on social media, you’re missing out.
Developing a social media strategy is the first step to tapping into this mass audience. Firstly, you should be aware of who your target market is and where they spend their time online. Take your current renters into consideration; how old they are, occupations, and other demographics. With this info, you can find out where they spend their time online.
After you’ve identified who your target audience is, you can use the following 6 tips to help get your social media advertising off the ground and running!
1. Build Consistency Across Platforms
You’ll need to be consistent across all social media platforms. This includes Facebook, Instagram, Twitter, and even YouTube.
Consistency means creating handles that are unique to your business name. It’s important and easier for everyone if your handles are the same across platforms.
You should also be posting often but not too often. If you post too often, your content can get lost but if you don’t post often enough, renters will look elsewhere. Hootsuite will allow you to schedule your content so you know you’re covered.
2. Post High-Quality Content
Any time, you are representing your business you should make sure to write professionally. Always run your posts through a spell check and grammar check. Even though social media advertising can be a bit more relaxed, you should always look business appropriate.
Photos must be of high quality as well. Make sure the photos of your property are eye-catching and highlighting the features of your apartments, townhomes, or homes. In this case, it’s best to avoid camera phone photos. Take the variety of photos into consideration too because renters don’t want to see the same thing over and over.
3. Create a Community
Getting your current residents involved online is a wonderful way to showcase the community. You can even incentivize engagement to your current residents and prospecting renters. By offering discounts, rewards, or other benefits you can build up your social media presence quickly.
You can use your social media to post about community events, making renting with you look like a whole experience. Add a blog to bring people back again, this will help retain current residents and grab the attention of future residents. Make sure to highlight any improvements you make in the community.
Always be on the lookout for negative comments as well. You should always be aware of what people are posting on your profile or posts.
4. Be Available to Chat
Having your contact information readily available on your posts and profile will make it easier for renters to get in contact with you. You should provide them with your phone number(s), email, and address. However, only feature ways of communication you actually use and can be consistently available to check.
Checking your social media messages is important too. Many people use direct messages to engage with businesses.
5. Targeted Advertising for Rental Property
The top social media platforms will allow you to create advertisements that go to people who may be interested in your business. These are relatively inexpensive and help grow your exposure.
In this case, you’ll want to use catchy titles or captions and make sure to use an attention-grabbing photo or photos.
Facebook Marketplace is a good place to post available rentals and will help draw in renters to your profile.
6. Showcase All Relevant Information
Make sure to put all relevant information online when it comes to renting from you. This includes rent prices, availability, amenities, incentives, community events, policies, and anything that might create interest in your properties.
Pet policies can be an important issue for renters. If you allow animals, make sure to showcase that you are pet friendly.
Most importantly, keep the information up to date.
For out of town renters, YouTube is a great place to post virtual tours. Keep in mind that this information is available to everyone.
Making the Most of the Digital Age
It’s clear that the number of people using digital and social media won’t be slowing down any time soon. This means advertising rental property via this method is a worthwhile effort. Keeping these tips in mind, you’re on your way to taking advantage of what’s right in front of you.
Check out our other blogs to maximize your rental business potential!